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Growth Gateway

Transforming livelihoods via inclusive vehicle financing

Growth Gateway helped GoCab prepare for upcoming raises

With GoCab I can work with peace of mind, I know where I am going every day and my family no longer lacks what they need, each day brings me closer to my goal and I know that in three years the car will be mine

Serge
GoCab Driver, Abidjan

Serge’s story

Before GoCab

Serge, a ride-hailing driver, rents an outdated, unreliable taxi each day—with no path to build credit, no health benefits, and constant risk of losing income if the car breaks down

After GoCab

After switching to GoCab, Serge’s take home pay increased by ~120%, whilst driving a new vehicle and receiving benefits such as health insurance, fuel financing and maintenance discounts

GoCab’s impact

GoCab’s low cost, drive-to-own vehicle financing lowers barriers to entry for ride hailing jobs, whilst increasing daily income and ensuring wealth generation via the transfer of assets post financing period

2,000+

Members of the drive-to-own program

GoCab’s Story

GoCab launched in 2024 with a mission to transform lives by providing inclusive access to vehicle financing; increasing the quality of life and enabling wealth generation for mobility entrepreneurs, acting as a catalyst for growth to drive change throughout local economies

Challenge

Despite strong early traction and proof of concept with 1,000+ drivers in Cote d’Ivoire, GoCab lacked clarity on which markets to prioritise next and how to position its growth story for investors in a way that was both ambitious and credible.

The team needed a disciplined, data-driven view of realistic expansion pathways that could excite investors while demonstrating meaningful impact potential.

It was a real pleasure working with the SDA team over the course of the ~2 months, the insights provided throughout the process are going to be a big help to us moving forward

Hendrick Ketch
Founder & General Manager, GoCab

Gateway’s Role

GoCab was supported through Growth Gateway’s Africa Services Deal Accelerator, which focuses on helping startups unlock investment

  • Screening of ~40 African markets
  • Defining unit economics in 10+ high growth markets
  • Opportunity sizing of 6 markets
  • Impact assessment & tracking to identify data gaps

To find out more about our impact, follow Growth Gateway on Linkedin or contact us

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