Optimising agricultural value chain & improving farmer livelihoods
Growth Gateway supported YolaFresh in securing additional financing in 2025 with a Series A planned for early 2026
Before YolaFresh, I often felt helpless watching my produce go to waste. Now, my produce reaches buyers quickly, I earn more, and I can plan harvests thanks to their demand forecasting
Mohamed El Baroudi
Farmer, Morocco
Mohamed’s story
Before Yolafresh
As a farmer, Mohamed faced thin margins driven by a fragmented, inefficient supply chain and unpredictable demand, resulting in frequent over / undersupply and significant food and revenue losses
After Yolafresh
Mohamed increased his income by 20%, gained accurate harvest forecasting, and reduced both food and financial loss. Contract farming also provided his household with stable, long-term income
YolaFresh’s impact
YolaFresh leverages data and AL to build predictive algorithms for supply and demand amongst the agricultural supply chain. Its model creates jobs across the value chain, increases incomes, and enables reductions in carbon emissions, creating a more sustainable and reliable supply chain
Income Uplift
25%
Avg. income increase for small holder farmers
Challenge
After strong early traction, YolaFresh reached a pivotal point in its scale-up, shifting toward sustainable, profitability-led growth.
To unlock the next phase of growth, the team needed to clearly articulate its evolving business model and long-term value, strengthening its data-driven narrative to deepen investor engagement and accelerate entry into new markets.
We are delighted with the support received from Growth Gateway in refining our investment thesis. Their analytical and storytelling expertise helped illustrate our growth and impact potential, across Africa, effectively to investors
Youssef Mamou
Founder & CEO, Yolafresh
Gateway’s Role
YolaFresh was supported through Growth Gateway’s Africa Services Deal Accelerator, which focuses on helping startups unlock investment
- Refining of investment thesis to highlight profitability & growth
- Facilitating investor connections aligned with evolving strategy
- Tailoring pitch preparation to articulate transition, and impact
200+
New jobs expected
1,000+
Farmers with increased earnings
To find out more about our impact, follow Growth Gateway on Linkedin or contact us