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Growth Gateway

Supported market size & business plan validation for a chronic illness care provider

2025

​About the company

  • Benacare delivers affordable care for chronically ill patients through at-home nursing, equipment leasing, caregiver training, and Africa’s first mobile dialysis service
  • Headquartered in Kenya, with a focus on serving the low to middle income population
  • Provides treatment directly to rural and peri urban communities, improving access to quality healthcare for underserved patients

Their challenges

  • Business plan built on unsubstantiated assumptions with unclear rationale for expected revenue growth levers
  • Uncertainty about the market size; requiring data-driven validation of potential for Kenyan expansion
  • Frequent mismatch with investors prioritising financial returns over social impact

Growth Gateway supported us right when we needed it

Naom Monari​

CEO and Founder, Bena Care

Crucial support in strengthening revenue projection, market size and narrative

How we helped1

  • Sized the addressable at-home care and mobile dialysis markets in Kenya
  • Built a bottom-up revenue model and validated robust growth drivers
  • Refined pitchbook to clearly communicate a new narrative to potential investors
  • Guided the founder through pitch delivery and strategic investor targeting
  • Assessed women economic empowerment as aligned with the 2X criteria

The material developed by Growth Gateway has helped us to truly value our offer and business model, especially as we just launched our dialysis hubs

Naom Monari​

CEO and Founder, Bena Care

Impact generated

~£1.6M

in ongoing investment discussions

16K+

Patients served

9.8K+

Nurses onboarded

40 Km

Travel distance saved per dialysis patient per week

  • Delivered investor-ready materials and a structured growth plan for ongoing discussions around ~£1.6M in investment
  • Developed a geographic expansion strategy, prioritising high-potential counties to drive scalable growth

  1. ​Bena Care was supported through Growth Gateway’s Women in Africa Tech Deal Accelerator (WAf Tech DA) ↩︎

To find out more about our impact, follow Growth Gateway on Linkedin or contact us

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