Supported market entry strategy for a Botswana ag-tech platform
2025
About the company
- Brastorne is a mobile technology company providing African farmers with access to information, communities and marketplaces via USSD / SMS, text-based communications that don’t require internet connection
- Headquartered in Botswana, currently active in 5 African countries with planned expansion to +15 countries
- Planning to launch digital app version of USSD service in 2025
Challenges
- Undefined strategy and market size for new digital product launch despite transformative potential for company revenues
- Unclear market entry strategy for new countries and lack of integration with overall business strategy
- Lack of sound strategy future-proofing methodology
The Deal Accelerator was a great learning opportunity and has provided me with a new perspective and vision for our product strategy
Joyce Mwangi
M-Agri Strategy Lead, Brastorne
Provided crucial support to future-proof the business strategy
Support provided1
- Developed a thorough market sizing model to ground market entry projections in data and solid assumptions
- Contributed to shaping future proofing strategy through workshop facilitation and analysis
- Assessed that Brastorne achieves significant Women’s Economic Empowerment impact through its workforce target (50% women) and end users (60% women)
Impact achieved
+7%
Yearly yield increase
85%
Savings as a result of using the service vs. ag-tech alternatives
~£150
Value of increased crop & livestock harvest
60%
Women users
- Facilitated internal discussions on future proofing strategy
- Provided data-driven methodology to size future opportunities and determine market entry strategy
The Accelerator gave us the chance to reflect on our long-term strategy, which we had not clearly defined
Naledi Magowe
Founder, Brastorne
- Brastorne was supported through Growth Gateway’s Women in Africa Tech Deal Accelerator (WAf Tech DA) ↩︎
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